期刊名称：International Journal on Research and Development : A Management Review
印刷版ISSN：2319-5479
出版年度：2014
期号：Special 1
页码：37-39
出版社：Institute for Research and Development India
摘要：Private label brands are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Organized retail is on the threshold of a boom in India. But as companies line up to grab a bigger and bigger slice of the retail pie, another battle is likely to change the face of the in dustry -- the one between the manufacturer brands and the retail chains' private label brands, which are far from being just cheap generics. Worldwide experience shows that as retailers become more powerful, they have increasingly focused on their own brands at the expense of manufacturer brands. Private label brands, which occupy less than 5 per cent of the market in India now, are likely to corner 50 per cent of the market as the retail space opens up and matures. The article discusses about the effective use, role, share, creation and development, promotion and future of private labels in the Indian retail industry
