期刊名称：International Journal on Research and Development : A Management Review
印刷版ISSN：2319-5479
出版年度：2014
卷号：3
期号：4
页码：27-32
出版社：Institute for Research and Development India
摘要：As the concept of mutual fund is gaining more and more importance with a wide array of institutions vying to lure the investing public, a proper evaluation of performance of mutual funds, ability of the funds to diversify and time their investment is of practical importance for a valued judgment. Mutual Fund is one of the most preferred investment alternatives for the small investors as it offers an opportunity to invest in a diversified, professionally managed portfolio at a relatively low cost. The paradigm shift toward mutual funds assumed greater importance ever since the financial sector gained momentum under the globalized and liberalized environment. Each mutual fund has its own investment objective such as capital appreciation, high current income or money market income. A mutual fund generally states its own investment objectives and investors as a part of their own investment strategies choose the appropriate mutual fund for investment. The performance of the mutual funds products become more complex in context of accommodating both risk and return measurement while giving due importance to investment objectives
关键词：Investors' Behaviour; Investors' Perception; Mutual Fund; Performance and Satisfaction
