期刊名称：International Journal on Research and Development : A Management Review
印刷版ISSN：2319-5479
出版年度：2015
卷号：4
期号：1
页码：45-55
出版社：Institute for Research and Development India
摘要：Managerial choice neuroscience offers a novel approach to the study of both individual and interactive managerial choice- making by combining the methods of behavioral experiments, functional neuroimaging, and formal management models. Use of this methodology has the potential to advance our knowledge of existing theoretical accounts of how people make managerial choices and judgments by informing and constraining these models based on the underlying neurobiology. Examining sophisticated high-level behavior at a neural level, such as deciding on how much risk to take with an investment or deciding on a strategy when playing a competitive game with an opponent, can provide important clues as to the fundamental mechanisms by which managerial choice- making operates. Despite substantial advances, the question of how we make managerial choices and judgments continues to pose important challenges for scientific research. Historically, different disciplines have approached this problem using different techniques and assumptions, with few unifying efforts made. However, the field of neuromanagement has recently emerged as an inter-disciplinary effort to bridge this gap. Research in neuroscience and psychology has begun to investigate neural bases of managerial choice predictability and value, central parameters in the management theory of expected utility. Management, in turn, is being increasingly influenced by a multiple- systems approach to managerial choice- making, a perspective strongly rooted in psychology and neuroscience. The integration of these disparate theoretical approaches and methodologies offers exciting potential for the construction of more accurate models of managerial choice-making. Present attempt (perhaps) contributes towards providing a conceptual framework for understanding and conducting neuromanagement research at intersection of neuroscience, management and psychology, offer a solution through series of measurements of brain activity at time of managerial choices, depict routine model for managerial choice making process with intention of linking and spanning neuro - psycho and management levels of analysis and attempt to build brain-based models capable of predicting observed behaviour
