摘要：The approach to “norm” is attempted here within the frame of linguistic variation and in connection with stylistic phenomena resulting from the connotative meaning of signs. The language speakers, through their choices among offered possibilities, intuitively create linguistic standards. In a period of normalization, one of the standards is preferred and becomes decisive in usage. Linguists of the Prague School have already founded the theory of norms, and sought consciously to lay out the prerequisites for the efficiency of linguistic communication in the modern world.
关键词：Norm; linguistic variation; connotation; Prague School
