期刊名称：South Asian Studies : A Research Journal of South Asian Studies
印刷版ISSN：1026-678X
出版年度：2011
卷号：26
期号：1
页码：69-81
出版社：University of the Punjab, Lahore
摘要：The revolutionized media of today has casted its deep imprints upon the human life. The impact is wholesome on governance, politics, socio-economic operations, education and even religion that erstwhile remained a non-attraction prior to 9/11 scenario. The contemporary media, through its round-the-clock transmission/telecasts, has become powerful enough to manipulate the public opinion and behavior. Pakistan has not been an exception too, and, after induction of the private T.V. Channels free of total government control, a phenomenal transformation is in sight resulting in a powerful media impact on the public opinion. This paper focuses on in-depth analysis of this new media ¨C public relationship and its castings on the state, political, socio-economic, cross-cultural, and religious fabric of the country. However, paucity is felt in the coverage of social and health issues. As well, personal biases of the media personnel need to be rectified with objectivity and respect for the opinion expressed by their invitees to the talk-shows and other programs. The paper concludes that the independence of contemporary media journalistic responsibility that should ensure a sustained credibility, free of traditional flag holder of religion based nationalism, as it was done during the regimes of military dictators , amongst the masses and other stake-holders, if it has to play a progressive role on modernized grounds in the nation-building.
