期刊名称：South Asian Studies : A Research Journal of South Asian Studies
印刷版ISSN：1026-678X
出版年度：2013
卷号：28
期号：1
页码：107-126
出版社：University of the Punjab, Lahore
摘要：Personal influence of a candidate in a constituency, their past performance as politician, and standing of their political party in national politics are seen as the foremost factors determining the s uccess of a candidate. A number of techniques and strategies to be used in devising electoral campaigns include rallies, enchanting slogans, and corner meetings, mohalla meetings, canvassing, involving biradari heads and opinion leaders, and door to door c ampaigns to convince voters personally. In addition, advertisements by electronic and print media, distribution of party manifestoes, voter cards, posters, hand bills, pamphlets and party symbols will be distributed. Propaganda and negative campaigning may also be used to destroy the voter support of contestant candidates.
关键词：Elections; Electoral Campaign; Pakistan's politics; Lahore Constituencies; and General Elections 2013
