文章基本信息
- 标题：ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATION FOR COMPANIES
- 本地全文：下载
- 作者：Nenad Brkić ; Miralem Čorbo ; Denis Berberović 等
- 期刊名称：Economic Review : Journal of Economics and Business
- 印刷版ISSN：1512-8962
- 出版年度：2011
- 卷号：IX
- 期号：1
- 页码：45-61
- 出版社：University of Tuzla
- 摘要：This study attempts to examine ethnocentrism of BiH consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries – Croatia and Slovenia. The aim is to expose the causal relation between the expression of an individual's animosity, her/his understanding of neighboring countries' image, and her/his degree of ethnocentrism. Klein, Ettenson and Morris (1998) argued that animosity (one of COI–Country of OriginImage aspects) affects consumer behavior, but not the assessment of products originating from this country. This study seeks to examine this argument. The regression analysis confirmed this assumption onasampleof300BiHconsumers.Additionally one marketing scale and one psychological scale were used: one for measuring consumer ethnocentrism, and the other for measuring country of origin image. This study used the method of mall intercepts – intercepting customers in large shopping malls. Data was processed using ACNOVA, Cronbach alpha and hierarchicalregressionanalysis.
- 关键词：Ethnocentrism; animosity; consu;merbehavior;BosniaandHerzegovina
