期刊名称：International Journal of Computers and Communications
印刷版ISSN：2074-1294
出版年度：2012
卷号：6
期号：1
页码：43-50
出版社：University Press
摘要：This article is focused to time period 2007-2010. It was time before and during the economic crisis. In this article the readers can found how the selected companies doing business in the Czech Republic are using information technology and business strategy Customer Relationship Management (CRM) and how it have impact to the Trading Incomes. This article also found the answer to the question whether the companies use complete solutions of CRM as purchase and installation of software or whether they use the CRM system only as part of services which are provided through Cloud Computing technology. Also there try to find connections between implementing CRM and Trading Income of companies. Apparently also because of ending of the economic crisis is CRM in the Czech Republic beginning more use. The main goal of implementing CRM is to help to company increase quality of relationship and communication with customers. In this article there are described types of Cloud Computing and most common definition of CRM. The analysis of using of CRM and Cloud Computing in the selected companies, which are grouped by number of employees, is described, too. After that it is comparing Trading Incomes of companies grouped by number of employees. At the end of this article is summary of analysis results and assumptions and found contributions of CRM and Cloud Computing.
关键词：Business Strategy; Cloud Computing; CRM;Customer Relationship Management; Information Technology;Trading Income.
