期刊名称：International Journal of Computers and Communications
印刷版ISSN：2074-1294
出版年度：2014
卷号：8
页码：164-170
出版社：University Press
摘要：Brands mature over time and are developed carefully to capture an important position in the minds of consumers. But, many successful brands become victims of the worldwide phenomenon of counterfeiting, where cheap impersonations of the brands are distributed by the counterfeiters. Nowadays, the brand counterfeiting context is increasingly dominated by the unconstrained presence of fake brands. Gray markets are created by illicit trade in counterfeit goods - already grasp both developed and developing countries successfully through counterfeited, pirated and copycat products that lead to a serious economic, social, and political problem. These problems often threaten the lives of unsuspecting consumers, wreak economic havoc, and weaken consumer confidence in branded products. The counterfeiters have been linked to terrorism, the international drug trade, sweatshop conditions and child labour in both domestic and international settings. As the extent of counterfeiting is increasing in almost every industry, it becomes critical to develop measures that can help to prevent buying and selling of counterfeit products. In this paper, we propose a theoretical framework that attempts to capture an emerging technology such as RFID (Radio Frequency Identification) based solutions. RFID can be employed to reduce counterfeit branding and also to facilitate the automatic streamlining of their detection and monitoring processes in an individual industry. It can assist retailers and vendors with fast and accurate detection of their brands. We also outline the design and development of a real-time Web-based RFID-enabled Anti-counterfeit Branding (RACB) application to curb counterfeiting.
关键词：Counterfeit Branding; Complex Adaptive Systems;RFID; and RACB.
