期刊名称：International Journal of Computers and Communications
印刷版ISSN：2074-1294
出版年度：2014
卷号：8
页码：77-85
出版社：University Press
摘要：The concept of dayparting has been employed for quite some time in the broadcasting industry. A daypart can be defined as a consecutive block of time on similar days during which the size of the audience is homogeneous as is the characterization of the group using the medium. Until recently Internet media planning has been characterized by overall site reach, demographics and content affinity without particular regard for how audience dynamics change by time of day. The existence of Internet dayparts can have major implications on media organization that continuously update their content offered by internet tools and services. This paper investigates the existence of dayparts in the usage of various publishing channels employed by Greek media web sites. More precisely we investigate the traffic patterns of Greek media web sites, as well as internet usage habits of Greek users. In the case of the internet users the study investigates the existence of dayparts for various devices that are being utilized in order to access the internet as well as internet services that constitute different publishing channels for media organizations. From the data we are able to identify distinct Internet dayparts that exhibit similar usage characteristics.
关键词：dayparts; Greek media; web site traffic; usage;patterns; publishing channels.
