摘要：In the always-changing economic environment of today companies, especially those aiming at expanding in new markets, are faced with major challenges in developing and implementing effective talent management strategies. This article intends to analyze the characteristics of talent management and to emphasize its role in an economic environment that is highly competitive, dynamic and affected by the economic crisis in which companies have major difficulties in developing and implementing effective development strategies. The article also intends to highlight in which measure Romanian companies are preoccupied by the implementation of talent management strategies and how can the retention of talented employees be realized in cost-optimizing conditions.
关键词：talent management; employee retention; competences; assessment of performances
