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  • 标题:THE SYMPHONY OF TULIPS IN THE POST-ACCESSION STRATEGY OF THE CITY OF PITESTI
  • 本地全文:下载
  • 作者:Mihaela, Asandei ; Andreea-Daniela, Gangone
  • 期刊名称:Management Strategies Journal
  • 印刷版ISSN:1844-668X
  • 出版年度:2013
  • 卷号:VI
  • 期号:Special
  • 页码:383
  • 出版社:Universităţii "Constantin Brâncoveanu"
  • 摘要:

    This paper aims to analyse an identity element of the city of Pitesti, based on the results of a study that helped design the town’s post-accession strategy. Local development strategies have become essential for administrative reform in Central and Eastern European countries, ensuring the competitiveness of cities in the context of an increasing regional and international competition.

    Urban marketing approaches the problems of urban design and organization, as it seeks to meet the needs of a community concerned about urban development. With a history of over 30 years, the Symphony of Tulips is a management and strategic marketing tool used to strengthen the city's brand and a promoter of the city’s strategic development after the accession. The conclusions of this paper are based on statistical processing of values recorded for specific indicators of socio-cultural events in the period under review.

  • 关键词:post-accession strategy; urban marketing; city brand; the Symphony of Tulips
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