One of the most disputed subjects within the economic theory, with repercussion both on the economic and social practice and on the political one is the issue of consumption and consumer behaviour.

As social practice and experience, the origin and core of consumption is connected to the existence of life itself, consumption being a process linking not only the producer and the consumer, but also the economic and the social activity.

Consequently, this paper approaches one of the most stringent issues, which interest specialists, governing bodies, mass-media and, last but not least, population.

Concretely, in this paper we analyse the impact of the personal factors upon the purchasing and consumption behaviour in the town of Reşiţa and in this respect, in the research performed we used structured individual inquiries, based on a questionnaire.

The paper ends with a brief presentation of conclusions and suggestions regarding the analysis and improvement of population’s consumption.