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  • 标题:THE ROLE OF SOCIAL RESPONSIBILITY STRATEGIES EMPLOYED BY EUROPEAN AUTOMOTIVE CORPORATIONS IN DEVELOPING SUSTAINABLE BUSINESSES
  • 本地全文:下载
  • 作者:Cristina Gănescu ; Andreea Gangone ; Mihaela Asandei
  • 期刊名称:Management Strategies Journal
  • 印刷版ISSN:1844-668X
  • 出版年度:2013
  • 卷号:VI
  • 期号:1
  • 页码:5
  • 出版社:Universităţii "Constantin Brâncoveanu"
  • 摘要:Corporate social responsibility strategies are a topic of great interest for both researchers and practitioners, and require the development of interdisciplinary approaches: economic, ethical and social. The paper analyses the social responsibility strategies employed by European automotive businesses and highlights their impact on business sustainability. From a theoretical perspective, applying the content analysis method on sustainability or social responsibility reports revealed a variety of social responsibility strategies. The utility of the research is supported by formulating a typology of social responsibility strategies, based on objectives of sustainable development and by establishing arguments concerning the impact of these strategies on automotive businesses’ sustainability in the following areas: social and societal, ecological and environmental, distribution chains and suppliers, corporate image, position in relation to competitors and financial performance.
  • 关键词:corporate social responsibility; social responsibility strategy; sustainable development; content analysis
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