Through crowdfunding an activity is financed by the contribution of a lot of people, initiators of innovative projects, people or organizations with beneficial ideas, coming to support the others, but who have no money for that, are put in contact with citizens, with thousands of users willing to support such proposals. Donors feel involved in the community and help to make a change.

This activity fits perfectly into the category which is recognized in practice and theory as "solidary economy", "the third sector of the economy" or "social entrepreneurship". In fact, is is a form of offering new and innovative solutions for older needs, proving its ability to contribute to satisfying some needs such as social, economic and environmental problems, which the countries of the world, their economies and population are confronting.