期刊名称：Studia Universitatis Moldaviae: Stiinte Exacte si Economice
印刷版ISSN：1857-2073
电子版ISSN：2345-1033
出版年度：2012
期号：7(57)
页码：215-219
出版社：Moldova State University
摘要：Ca proprietari de afaceri mici, tendin.a natural. este de a v. comercializa produsele .i serviciile unui public cat mai larg. Dac. vinde.i mochete, a.i putea considera c. toat. lumea care locuie.te la bloc este clientul Dvs. poten. ial. Dar despre acei oameni care au alergii, sau despre acei .n scaune cu rotile, oameni care tr.iesc .n apartamente sau persoane care au cump.rat un nou brand acas.. Desigur, ei au toate posibilit..ile, dar probabil nu sunt pia.a .int.. Cea mai larg. pia.. . int. este format. din acei proprietari de mochete. Aici pot fi inclu.i .i acei proprietari de case care au o anumit. varst., care se gandesc la .nlocuirea unui covor, la fel .i proprietarii de case noi care doresc s. modernizeze, fie s. modifice aspectul casei lor. Focalizarea asupra comercializ.rii la o ni.., este de a ajunge la acei oameni care sunt gata sa cumpere produsul sau serviciul Dvs. Aceasta nu .nseamn. c. nu pute.i vinde .i la alte ni.e. Faptul se explic. prin concentrarea mijloacelor finan- ciare .n campanii de marketing ce vizeaz. .n mod specific ni.a Dvs. Astfel, pia.a de ni.. devine important. pentru afacerile bazate pe expertiz., pe consultan.i, web designeri etc. Scopul eforturilor de marketing este de a atrage cat mai mul.i clien.i
其他摘要：As small business owners, our natural tendency is to market our products and services to as broad an audience as possible. If you sell carpeting, you may think that everyone who has a floor is your potential client. But what about those people with allergies, or people in wheelchairs, people who live in apartments or people who just bought a brand new home. They all have floors, but they probably aren't in your target market. At its broadest, your carpeting target market consists of homeowners. You can narrow it even further to homeowners with houses of a certain age who are thinking about replacing their carpet and new homeowners who want to update or change the look of the house they just bought. The reason you want to market to a niche is to reach those people who are ready to buy your product or service. It doesn't mean that you can't sell to people outside of your niche. It simply means that you will concentrate your marketing dollars on campaigns that specifically target your niche. Niche marketing becomes even more important for expertise based businesses such as professional speakers, consultants, web designers and business coaches. Your services are very personalized and the goal of your marketing efforts is to attract your ideal clients
