期刊名称：Studia Universitatis Moldaviae: Stiinte Exacte si Economice
印刷版ISSN：1857-2073
电子版ISSN：2345-1033
出版年度：2013
期号：2(62)
页码：189-192
出版社：Moldova State University
摘要：Pentru o afacere, inovarea este o parghie pentru consolidarea pozi.iei sale .n raport cu concuren.ii s.i. Inova.ia con- tribuie la cucerirea noilor pie.e prin oferirea de produse sau servicii unice, pentru a .mbun.t..i performan.a .i a reduce costurile, a extinde sau a men.ine clien.ii sau a .mbun.t..i imaginea de brand . Printre afacerile cu personal angajat mai mic de zece, 41% se declar. ca fiind aplicat inovarea .n p erioada anilor 2002-2004, acestea reprezentand un sfert din companiile inovatoare ale economiei franceze. Consideram ca cele mai comune ino va.ii organiza.ionale se refer. la .ntreprinderile comerciale. Inova.iile .n marketing, .n procesul de introducere pe pia.. sunt puse .n aplicare de c.tre aproximativ una din cinci .ntreprinderi . Inova.iile ce .in de livrare referitoare la conceptul de vanzare sunt rare .n aceste companii studiate. Se presupune c. se combin. diferite t ipuri de inovare. Consider.m c. principalii factori care influen- .eaz. comportamentul de inovare sunt: m.rimea companiei, apartenen.a la un grup sau re.ea .i dimensiunea pie.ei. Cu toate acestea, costul este considerat principalul obstacol. Cheltuielile de inovare sunt concentrate .n comer.ul cu ridicata, .n special .n echipamente profesionale
其他摘要：For a business, innovation is considered a lever for strengthening its position, in relation to its competitors. It helps to conquer new markets by offering unique products or services, to improve performance and reduce costs, expand or retain customers or to enhance the image of brand. Amongst the businesses less than ten employees, 41% report that have been innovated between 2002 and 2004 , represent a quarter of the innovative companies of the French economy. For organizational innovations most common are that they relate to almost a third of commercial enterprises. Innova- tions in marketing or in the market process are implemented by about one of five companies. Delivery innovations related to the co ncept of sale, are rare in the studied companies. These different types of innovation are sometimes combined like delivery of an inno vation that often leads to other forms of innovation. We consider that the main factors that influence the innovation behavior are: activity, the size of the company belonging to a group or network and market size. Ho wever, the cost is the main obstacle. Innovation exp enditures are concentrated in the wholesale trade, especially in professional equipment
