期刊名称：Geografia : Malaysian Journal of Society and Space
电子版ISSN：2180-2491
出版年度：2016
卷号：12
期号：1
页码：19-28
出版社：Universiti Kebangsaan Malaysia
摘要：Building partnerships with foreign importers or distributors is critical for internationalizing small and medium enterprises with limited resources. Doing so can help them leverage the resources of their partners and enhance their export performance in foreign markets. Within this co ntext, commitment to the relationship stands as an important cross-border relationship dimension. In addition, market orientation and entrepreneurship orientation have been highlighted in the literature as important variables to develop relationship commitment. The literature also demonstrates that effective communication between partners is the critical function of relationship closeness and strength. This study used the resource-based view for theo retical foundation. We collected data from 220 small and medium business exporters in the manufacturing sector in an emerging market, namely, Malaysia which were analyzed using hierarchical moderated regression analysis. The results showed that entrepreneurship orientation is positively related to relationship co mmitment. The findings also revealed that the relationship between market orientation and commitment was fully moderated by communication. This means the entrepreneurial values of risk taking, innovation, and pro-action are crucial in providing SMEs with the ability to develop and maintain relationship commitment. Future studies may investigate how the rapid changes in the international business enviro nment affect SME relationship commitment.
关键词：cross-border relationship; entrepreneurship orientation; manufacturing sector; market orientation; relationship commitment; SME communication
