期刊名称：Geografia : Malaysian Journal of Society and Space
电子版ISSN：2180-2491
出版年度：2016
卷号：12
期号：2
页码：68-82
出版社：Universiti Kebangsaan Malaysia
摘要：The global market for organic food has developed significantly in the past decade. The organic food industry in Malaysia is getting wider, even though the domestic market remains relatively small. The main purpose of this study is to investigate the effect o f demo graphic factors towards purchase intention of organic food. A total of 150 completed questionnaires was collected via convenience sampling from customers of a shopping-mall in Malaysia's Klang Valley. Five demographic variables were used in this study, including gender, age, level of income, level of education and presence of children in the household. The findings revealed that, gender, age, level of education did have significant impacts on the consumer intention to b uy organic food . These find ings will appeal to those interested in consumer behaviour regarding organic food consumption and the continued development of Malaysia's organic food industry.
