期刊名称：Geografia : Malaysian Journal of Society and Space
电子版ISSN：2180-2491
出版年度：2016
卷号：12
期号：2
页码：132-143
出版社：Universiti Kebangsaan Malaysia
摘要：Online Social Networking (OSN) is a platform that enables one to socialize over the world online without having to meet anyone physically or face to face. However, privacy in OSN sites is becoming a main concern for users because of the potential threats that come with sharing one's personal information online . The purpose of our study was to examine the key factors that influence the trust in publishing personal information on Online Social Network (OSN) sites in Malaysia. Primary data were gathered from 201 users comprising university students and working adults residing in the Klang Valley. Five factors were selected to gauge the users' perception of potential threats , namely, security/privacy of the website, word of mouth of family and friends, functional motives of OSN users, social motives of OSN users and psychological motives of OSN users. Results of the study showed that security/privacy, word of mouth, functional motives and social motives significantly affected the publishing of respondents' personal information o n online social network sites. The implication is that the largest challenge of both now and in the future, in terms of users protecting themselves and their information , will be to find out and understand how to effectively access and change the privacy settings offered by all O SN sites.
关键词：online social network; security/privacy; word of mouth; functional motive; social motive; psychological motive
