出版社：THE SCHOOL OF PUBLIC HEALTH, TEHRAN UNIVERSITY OF MEDICAL SCIENCES
摘要：Dear Editor-In-Chief In the modern era, the program managers and public health professionals need to be well pre-pared to counter the spectrum of diseases associated with adoption of harmful practices (1). Among the multiple strategies tried with variable range of success, social marketing is a strategy to facilitate acceptance and willingness on the part of the concerned individuals to adopt a particular behavior (1).
