期刊名称：International Journal of Humanities & Social Science Studies
印刷版ISSN：2349-6711
电子版ISSN：2349-6959
出版年度：2015
卷号：2
期号：3
页码：170-180
语种：
出版社：Scholar Publications
摘要：This paper analyzes and discusses the observed influence of the new media theory with regard to political parties in Nigeria. This influence stems from characteristics of new media that allows individuals and groups to share knowledge, experiences, opinions, and ideas within and outside their group and in a McLuhan’s sense of “global village”, where such information are consumed by a global audience. The new media theory looks at features that make the new media ideal and fashionable as an instantaneous political communication tool that encourages a two-way communication using either top-bottom or bottom-top approach. This is a radical departure from the traditional print and television media that are not instantaneous and have a delayed feedback. The new media in all cases incorporates elements from the older media for its content. The print media fed from the oral media, radio from both print and oral media, Television incorporated elements of all three and the internet feeds from all the previous media. The print, radio and television were once the new media of their times, the internet and its applications are the new media of our time and in the future another media will feed from the internet to be the new media of the future time.
