摘要：In the economic field the price’s presence is obvious because the category of price comprises all the problems concerning economic development: production, goods, labour, information, capital, investments, transport, services, land exploitation etc. These relations turn the problem of prices analyses into their scientific investigation. The price is a multidimensional concept which through its economic and psychological valences proves to be both a macroeconomic and a microeconomic tool that can be used by the firm as the basic element in taking its strategic and tactic decisions. In the activity of any firm that produces goods and services the price has a special role of great importance in order to reach the final goal – profit increase.
