期刊名称：European Journal of Economic and Political Studies
印刷版ISSN：1307-6000
电子版ISSN：1307-6035
出版年度：2012
期号：1
页码：23-34
语种：English
出版社：Fatih University
摘要：Guerrilla Marketing is a marketing tactic designed to attract prospects’ attention and to obtain competitive advantage by utilizing low cost or no cost marketing activities. Its popularity has been increasing as markets become increasingly competitive. Small or Medium sized Turkish exporters may benefit from deploying guerrilla marketing practices in the exporting process. In this article, the implementation level of guerrilla marketing practices among different types of exporters is analyzed.
