期刊名称：Journal of Emerging Trends in Computing and Information Sciences
电子版ISSN：2079-8407
出版年度：2016
卷号：6
期号：12
页码：667-676
出版社：ARPN Publishers
摘要：Most previous studies regarding overviews of social network business (SNB) in eCommerce research have paid little attention to the SNB typology and associated continuum that differentiates capabilities. This has produced a lack of insight on identifying and classifying SNBs in a way that adjusts and adapts to changes in the business environment. This study proposes a typology for classification of the SNB, and analyzes its characteristics with selected cases to demonstrate a continuum. The SNBs described as basic evolving, advanced evolving, basic innovating, and advanced innovating. This study provides a theoretical background for future SNB studies, and valuable insight into practical applications in the ever-growing SNB stream of eCommerce.
关键词：eCommerce; social network business; drives continuum; taxonomy
