摘要：The following study aims to identify, at cities of Santa Rosa’s region, how farmers perceived the commercial structure of agricultural machinery and implements sector, which advise and provide them with subsidies to development their activities. To this end, a descriptive and quantitative research was elaborated, using survey method to collect data among 65 farmers from the cities of Alecrim, Cândido Godói and Santo Cristo. The results of the research indicate that most of the farmers prefer to do the machinery maintenance on their own property instead of taking the machinery to concessionaires. Although, farmers from Cândido Godói and Santo Cristo are more susceptible to use the services provided by their cities companies, than farmers from Alecrim. Regarding the leading reasons to choose a commercial establishment, quality of products and service offered were highlighted. Results present importance for agricultural companies of Santa Rosa’s region, for it allows improvement of products and services offers, as well as the competitiveness. They are also relevant to future entrepreneurs interested in this line of work.
