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文章基本信息

  • 标题:The Relationship between Cost Leadership Strategy, Total Quality Management Applications and Financial Performance
  • 本地全文:下载
  • 作者:Ali KURT ; Cemal ZEHİR
  • 期刊名称:Dogus University Journal
  • 印刷版ISSN:1302-6739
  • 电子版ISSN:1308-6979
  • 出版年度:2016
  • 期号:7032
  • 页码:97-110
  • 出版社:Dogus University
  • 摘要:Firms need to implement some competition strategies and total quality management applications to overcome the fierce competition among others. The purpose of this study is to show the relationship between cost leadership strategy, total quality management applications and firms’ financial performance with literature review and empirical analysis. 449 questionnaires were conducted to the managers of 142 big firms. The data gathered was assessed with AMOS. As a result, the relationship between cost leadership strategy, total quality management applications and firms’ financial performance has been gathered. In addition, the relationship between TQM applications and financial performance has also been gathered.
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