其他摘要：At present, the small- and medium-sized enterprises are all facing a very serious problem of fre-quent job hopping of marketing personnel, which impacts on the healthy development of small- and medium-sized enterprises seriously. Therefore, improving the small- and medium-sized enterprise marketing personnel loyalty is an urgent issue placed in front of the small- and medium- sized enterprise. In this article, our group makes the questionnaire survey to understand current situation of the small- and medium-sized enterprise marketing personnel, in order to analyze and find out the key factors affecting the small- and medium-sized enterprise marketing personnel loyalty. Then we could propose improvement strategies and provide reference for small- and me-dium-sized enterprises to do a good job in marketing staff loyalty management.
关键词：中小企业 ; 营销人员 ; 流失率 ; 忠诚度 ; Small- and Medium-Sized Enterprises ; Marketing Personnel ; Loss Rate ; Loyalty
其他关键词：中小企业 ; 营销人员 ; 流失率 ; 忠诚度 ; Small- and Medium-Sized Enterprises ; Marketing Personnel ; Loss Rate ; Loyalty
