摘要：In this work we analysed propagandal strategies of Croatian political parties used in this year electioneering. We analaysed propagandal summons colected from daily and weekly press and summons advertised on wallpapers. Carried out analysis was based upon semantical ana psycho-social level. Semantic level consists of simbolical text characteristics so we concluded that single propangadal summon can be observed as combination of emotional (speaks about advertiser emotional state) and propositional speech (tells us certain statement, in which author wants to convince us), and as combination of epidectical (praise or blame) and deliberativ (discusses about what is usefull in coarse of social life) speech. Psycho-social level of analzsis is based upon observing all psycho-social elements that make background of certain summon. We defined three propangadal strategies: first is characterised by fact that emotional speech dominates over propositional besides using of negativ epidedical statement. Croatian party of law used this strategy. Second strategy is characterised by propositional speech and positiv epidectical statement, and was used by Croatian democratic communiti. Third kind of propangadal strategy was used by other political parties whose summons are analysed. Its characteristic is propositional speech and combination of deliberativ and negativ epidectical statement. 236
