摘要：The business organizations and any consumer seeking institutions always have to be dynamic to target the new clients to scatter their business. Hence they deploy their own policies and regulations for this purpose. The specified department has to work on this criteria by having procedures like, manually looking for leads on the internet in various social media sites and sites that provide information regarding various categories of leads in different places, manually noting down the leads after searching them on the internet and assigning different personnel to handle particular leads manually, leading to workload in the business. In the field of lead generation it has always been difficult to target the right clients / consumers / customers. The traditional way has always been a tedious and not so result yielding technique. Marketers didn’t have a feasible way to get hold onto the right area to promote their products. This paper shows the usage of big data over the manual browsing of information to aid their analyses.
关键词：Big Data, hadoop, hive, lead generation, integrator, configurator, extractor, JSON object, business development.
