期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2010
卷号：16
期号：1
页码：1
出版社：Marketing Management Association
摘要：Executive-in-residence programs (EIR) have been highlighted as one approach to assist students in bridging the gap between theory and practice. In fact EIR programs have been around for almost 40 years and previous research suggests almost half of all AACSB schools today have some type of EIR program. The term, “executive-in-residence,” though, is used broadly to define many different types of programs. A review of the literature is used to identify the different EIR program models and how the benefits and limitations vary by type of program from the perspective of executives and administrators. In addition, this paper provides empirical data on the benefits and limitations from the perspective of students.
