期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2010
卷号：17
期号：1
页码：1
出版社：Marketing Management Association
摘要：Current methods to reduce social loafing in group projects suffer several weaknesses. They are difficult to implement, take up a lot of the instructor’s time, deal with the problem of free-riding ex post facto, and do little to prevent the problem in the first place. A proposed method, called Continuous Additive Peer Review (CAPR), overcomes some of the weaknesses of the current methods and suggests a new way of performing peer reviews that puts the onus of group work on the students. The CAPR method requires group members to use a continuous evaluation method whereby they keep track of the contributions of each individual group member. Such continuous evaluation may inhibit or reduce free riding. The key benefits of the CAPR method are its simplicity, ease of implementation, and consequent reduction in the time commitment required of the instructor
