期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2010
卷号：17
期号：1
页码：97
出版社：Marketing Management Association
摘要：Study abroad programs typically offer a balance of academic content along with a number of cultural activities to its students. Their structure and conduct represent a substantial investment on the part of both the university and the students participating in them. This study investigates the impact of student’s perceived active coping skills on overall satisfaction as well as on individual components of a study abroad program. Two sets of questionnaires were collected from students during this study abroad program to measure their coping skills and also their levels of satisfaction prior to the trip and after the completion of the study abroad program. The results of the study indicated that coping is a moderator between expectations prior to the trip and post level satisfaction. Apparently, the ability to employ active coping skills allows students to seek out and process information differently from students with low coping skills. Implications for managers and educators are presented to help them better prepare students for an international experience and address concerns over coping behavior
