标题：Epigrammatic Sales Scenarios and Evaluations: Incorporating the Experiential Learning Approach to Research, Development, and Grading of Sales Presentations
期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2010
卷号：17
期号：1
页码：112
出版社：Marketing Management Association
摘要：Scenario development can be a challenge as actual situations have to be developed while incorporating an opportunity for the students to practice the concepts taught in the classroom. This paper presents sales scenarios utilizing the experiential learning approach where students are exposed to real-world scenarios, which prepare them to graduate with a skill set of business-ready practitioners, while still being in a “protected environment.” Professors have the opportunity to develop social capital among the community as well. The paper also presents an evaluation sheet that serves as a standardized template for each presentation thus supporting assessment quality and consistency
