期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2011
卷号：18
期号：1
页码：10
出版社：Marketing Management Association
摘要：The volunteering rates of young adults are the highest of any previous generation. Toncar, et al. (2006) suggest that the increased volunteering activity may arise from the increased integration of service-learning initiatives into collegiate classrooms, specifically that the benefits students perceive from their service-learning activities influence their subsequent motivations to volunteer. Hence, the following hypothesis is tested: A positive relationship exists between the benefits individuals perceive that they receive from participating in service-learning activities and their motivations to volunteer. The results support the hypothesis, indicating that service learning viewed as beneficial by students may lead to increased motivations to volunteer.
