期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2011
卷号：19
期号：1
页码：11
出版社：Marketing Management Association
摘要：This exercise borrows from the in-basket and survival game pedagogies to create a list of activities faced by a store manager at the beginning of a hypothetical day. The article describes how the use of input from industry experts facilitates an active-learning environment that challenges students to make decisions based on real-world circumstances. The results of two separate administrations of the assignment demonstrate that instantaneous and random changes to the hypothetical day increase student interest and satisfaction with the assignment when compared to students that only considered one set of hypothetical situations. The article concludes with a discussion of the overall positive impact of the assignment and its ability for adaptability to other courses.
关键词：randomization; active learning; survival games; in-baskets; student satisfaction
