期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2013
卷号：21
期号：1
页码：27
出版社：Marketing Management Association
摘要：Purpose of the Study: Academic dishonesty is endemic in business education, and research suggests strongly that marketing students are frequent culprits. In this study, the authors investigate (a) what students think of various cheating behaviors, (b) whether students perceive cheating as a serious ethical problem, and (c) whether students exhibit ethical intentions (e.g., not cheat, report on peers) in response to problematic situations.Method/Design and Sample: A sample of 235 marketing students completed a self-administered questionnaire that included items dealing with personal ethical ideologies, perceptions of cheating behaviors, and reactions to four academic dishonesty scenarios. Data were analyzed using frequencies, analysis of variance, and regression.Results: Overall, students have mixed perceptions about cheating behaviors. They recognize that cheating is an ethical problem and exhibit ethical intentions not to cheat; however, they are reluctant to report, or snitch, on other students. Female students are less likely to view cheating behaviors as trivial and more willing to report them.Value to Marketing Educators: The article’s findings should encourage marketing educators to specify clearly for students the characteristics, problems, and outcomes of cheating. Educators should work with students to nurture their understanding of ethical decision making as it relates to cheating. With regard to students’ potential responses to cheating, marketing educators should be aware that ethical intentions could involve distinct choices (not) to cheat and/or (not) to report cheating behavior
