摘要：Por meio deste artigo, propomos algumas reflex.es em torno da emergência de novos padr.es corporais e imagéticos masculinos na sociedade brasileira contemporanea, evidenciando as influências das imagens midiáticas na constru..o e reconstru..o desses padr.es.Utilizamos como ponto de partida, trabalhos teóricos que problematizam as representa..es sociais em rela..o aos modelos masculinos vigentes na atualidade e seus reflexos no consumo.
其他摘要：By means of this article, we consider some reflections around the emergency of new corporal standards and masculine images in the Brazilian contemporary society, evidencing the influences of the images of media in the construction and reconstruction of these standards. We use as starting point, theoretical works that problematization the social representations in relation to the effective masculine models in the present time and its consequences in the consumption
