摘要：A disputa por espa.o no mercado faz com que as empresas de moda estejam sempre em busca da inova..o, de uma maior fatia de mercado e de sati sfazer as necessidades e desejos dos clientes.Um modo de atingir estes objetivos é por meio da Inova..o com Pessoas.Assim sendo o objetivo deste artigo é explicar porque inovar com pessoas no cenário comercial atual.
其他摘要：The competition for market space makes fashion companies are always in search of innovation, greater market share and meet the needs and desires of customers. One way to achieve this is through Innovation with People. Therefore the aim of this article is to explain why innovate with people in the current business scenario. F rom bibliographic search are presented three factors, they are: the need to innovate through innovative people and for the diversity of people, be alert to global contexts, and reach a greater market share
关键词：Inova..o com pessoas; perfis inovadores; contextos de inova..o; inova..o de novos mercados
其他关键词：Innovation with people; innovative profiles; contexts of innovation; ; innovation of new markets
