期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2015
卷号：4
页码：95-102
出版社：Petroleum-Gas University of Ploiesti
摘要：The City of Cluj is considered the "capital of Transylvania" because it is one of the main cities from Romania, an important academic, cultural and business centre. The present study makes an analysis regarding the evolution of the hotels from Cluj starting from 19 th century to present. The 19 th century represents the beginning of the Cluj hotels market. Starting from the Middle Ages until the middle of the 19 th century the accommodation in Cluj was provided by inns. For the investigation it was used exploratory and descriptive research, collecting secondary and primary data. Before 1990 the Cluj- Napoca hotel market consists of 7 hotels and in 2015 there are 55. The majority of the old hotels were concentrated in four major buildings. Most hotels were built after 2000, with revitalization after 2009. The positioning map constructed for this market shows that the correlation exist between prices, number of services and hotel category. Cluj-Napoca hotel market is characterised by higher competition, clearer market segmentation, repositioning of the hotels in the market and raising quality standards.
关键词：hotel; Cluj-Napoca hotels' history; hotel strategies; positioning
