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  • 标题:Marusinina E.Yu. SYSTEM OF ENTERPRISE INTELLIGENCE RESOURCES MANAGEMENT DEVELOPMENT ON THE BASIS OF MARKETING APPROACH
  • 本地全文:下载
  • 作者:Marusinina E.Yu.
  • 期刊名称:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 3, Èkonomika,Èkologiâ
  • 印刷版ISSN:1998-992X
  • 电子版ISSN:2408-9478
  • 出版年度:2010
  • 卷号:1
  • 期号:16
  • 页码:19-26
  • 出版社:Volgograd State University
  • 摘要:The article highlights an effective system of enterprise intelligence resources administration relating to the management systems and marketing.The author proves the necessity of pointing out the subsystem of intelligence resources marketing administration as an independently functioning system of an enterprise and puts forward the conception of intelligence resources marketing administration.
  • 关键词:intelligence resources; intelligence capital; intelligence potential; marketing management; intraorganizational market tools
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