摘要：This paper assumes a stakeholder approach to analyze the perceptions and attitudes of students at the Uruguayan university towards corporate social responsibility (CSR) in organizations, just as their experiences of current and desired education on the matter. Self-reported data was collected through a structured questionnaire from a representative sample of undergraduates within Business and related areas at the Catholic University of Uruguay. Descriptive and factor analyses revealed a generalized awareness of the relevance of socially responsible criteria, in line with a high demand of CSR education, particularly in contents of relationships with employees, consumers and respect to environment.
关键词：Public marketing; corporate social responsibility; higher education; students; Uruguay; sustainability; socioeconomic development
