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  • 标题:THE APPLICATION OF PATH MODELLING IN THE ANALYSIS OF CONSUMER BEHAVIOUR IN THE CULTURAL TOURISM MARKET
  • 本地全文:下载
  • 作者:Agata Niemczyk
  • 期刊名称:Economics & Sociology (Ternopil)
  • 印刷版ISSN:2071-789X
  • 电子版ISSN:2306-3459
  • 出版年度:2014
  • 卷号:7
  • 期号:1
  • 出版社:Centre of Sociological Research
  • 摘要:The aim of this article is to present consumer behaviour in the tourism market, i.e. behaviour constituting the compound effect of an individual’s multi-stage reaction to multiple determinants, crowned with the after-feelings the consumer begins to develop at the earliest stage of a tourist trip. A satisfied tourist is one who recommends a given destination and expresses their will to return there. This paper seeks to present “path analysis” as a research tool used to analyse the determinants surrounding a tourist’s intent to revisit a particular tourist destination. The results of the conducted research confirm both the usefulness of path analysis modelling and the undeniable influence of the preparation for a trip on the satisfaction gained by a cultural tourist
  • 关键词:path analysis; tourist behaviour; cultural tourism.
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