期刊名称：IIASS : Innovative Issues and Approaches in Social Sciences
印刷版ISSN：1855-0541
出版年度：2012
DOI：10.12959/issn.1855-0541.IIASS-2012-no3-art08
出版社：CEOs Ltd.
摘要：Outdoor advertising is a special media you can not escape. A research measured on 9 different locations showed that for 15.2% of consumers standard poster advertisement attracted more than 500 ms of attention. When using a 3D lenticular poster visual attention was reported with an outstanding 25.9 %. Attracting so much attention can be a potential threat to consumers as unlike with other media the consumer has a very limited possibility to turn off the reception of the outdoor media.
