文章基本信息

标题：The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package
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作者：Alexandra VINEREAN
期刊名称：Expert Journal of Marketing
印刷版ISSN：2344-6773
出版年度：2013
卷号：1
期号：1
页码：28-37
语种：English
出版社：Sprint Investify
摘要：T o fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within the decision c