文章基本信息
- 标题：Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty
- 本地全文：下载
- 作者：Hui-Hsin HUANG
- 期刊名称：Expert Journal of Marketing
- 印刷版ISSN：2344-6773
- 出版年度：2014
- 卷号：2
- 期号：1
- 页码：15-27
- 语种：English
- 出版社：Sprint Investify
- 摘要：In practices and academics, the growth/decline of a brand or product sales is often measured with market shares. However, this method does not really gain insight into loyalty and perception of consumers toward brands and products. This paper proposes a c
