摘要：The main objective of this study was to develop a set of measures, evaluate their importance and effect in cold supply chain performance. This investigation reviewed previous research works on all the stages of the farm product supply chain. Based on farm product supply chain, 4 measures with 31 metrics were identified and developed to measure the cold supply chain performance. A survey was organized to establish the importance and the effect of identified measures. The 5 point Likert scale questionnaire was distributed among SC academics and practitioners. The observed finding infers that the measurement instrument was substantiating for evaluating cold supply chain performance in farm industry. The new developed metrics will help firms improve the visibility of supply among partners and in better decision making. The investigation was enfolded up through the plan of direction intended for future study.
