期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2015
卷号：4
期号：5
页码：3665
DOI：10.15680/IJIRSET.2015.0405118
出版社：S&S Publications
摘要：Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a popular tool which examinesstrengths and weaknesses (internal factors) of an organization or industry together with opportunities and threats(external factors) of the marketplace environment. SWOT analysis is the best method to provide the basic outline totake strategic decisions. In this study, we have integrated SWOT analysis with multicriteria decision making techniquecalled Analytic Hierarchy Process (AHP) to rank different strengths, weaknesses. opportunities and challenges ofIndian medical tourism in order of prioritization. In AHP approach pairwise comparisons among factors or criteria isperformed in order to prioritize them using the group priority scores calculation. The objective of using the integratedSWOT AHP method is to improve the quantitative aspect of strategic decision making process.
