期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2015
卷号：4
期号：11
页码：10905
DOI：10.15680/IJIRSET.2015.0411110
出版社：S&S Publications
摘要：ABSTRACT:The Hospitality business has been utilized as the inventive innovation to maintain its administrationquality for quite a long time. The persistent development in portable innovation has made an open door for the innbusiness to utilize Smart Phone Applications (SPA) as a promoting blend apparatus. World class inns, for example,Intercontinental, Hilton and Marriott have begun utilizing SPA as showcasing blend universally. The opportunitiesmade accessible by SPA, the potential for advertising blend apparatuses through the utilization of SPA has not beencompletely abused in the restaurant business. This is because of an absence of involvement in smart phone applicationspromoted among restaurateurs. The eatery business is relentless and unbelievable. At the point when the commercialcenter movements, successful restaurateurs can turn rapidly and put their business in the right position to succeed.Presently it has been perceived that innovation as one of vital assets for supporting intensity among restaurateurs.Regardless of developing consideration of utilization of SPA among the Malaysian client, advertising exploration staysunderstudied in the field of eatery showcasing. This study examines that there is solid relationship between theadvanced cell applications (SPA) based eatery promoting and client acknowledgement to choose an eatery. This isamazing considering that writing promoter‘s eatery promoting data as key segments of client acknowledgementtowards the utilization of SPA as advertising blend apparatuses for the restaurants. Subsequently, this paper adds to atheoretical structure which concentrates on restaurant advertising blend data on product, price, place and promotion asprecursors of client acknowledgement of advanced smart phone applications and offers exploration suggestions. It isdiscussed that the smart phone application integrated restaurant promoting improves the restaurant business among thecontenders.
关键词：restaurant information; smart phone apps; customer acceptance and use of technology.
