标题：Exploring Websites of Foreign Embassies as a Dialogue Space for Diplomatic Offices and Foreign Publics: Based on Dialogic Theory of Public Relations
期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2015
卷号：10
期号：2
页码：297-308
DOI：10.14257/ijmue.2015.10.2.27
出版社：SERSC
摘要：Under the precondition that there is a common conceptual ground between public relations and public diplomacy, this study explores websites as a dialogue space for diplomatic offices and foreign publics. It examines how many embassies utilize social media and applies Kent and Taylor's dialogic principles to the embassies' official homepage and blog to compare how they manage its website as a communication tool to inform and engage the Korean publics.
关键词：Dialogic Theory of Public Relations; Public Diplomacy; Social Media
